Monday 30 March 2015

PDF⋙ Health Promotion Practice (Understanding Public Health) by Wendy Macdowall, Chris Bonnell, Maggie Davies

Health Promotion Practice (Understanding Public Health) by Wendy Macdowall, Chris Bonnell, Maggie Davies

Health Promotion Practice (Understanding Public Health)

Health Promotion Practice (Understanding Public Health) by Wendy Macdowall, Chris Bonnell, Maggie Davies PDF, ePub eBook D0wnl0ad

This book considers the key steps in the practical application of health promotion. It starts by showing how it is first necessary to determine the needs of a population and to review the scientific evidence to justify intervening. The wide range of approaches available are considered, including:
  • Motivational interviewing
  • Theatre
  • Mass media
  • Social marketing
  • Community development
  • Public policy
Finally, it discusses how to plan health promotion programmes, how to evaluate them and how to expand their impact by scaling-up the activities to larger populations.

From reader reviews:

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